AJF Growth Consultants

We Scale Platforms into Market Leaders

Proven playbooks. Disciplined execution. Results that last.

The Challenge

Challenge 1

Marketing dollars wasted without measurable ROI.

Challenge 2

Sales execution stalls, even with a strong product.

Challenge 3

Operations drag growth instead of enabling it.

The Solution – Five Pillars

Customer Acquisition, Sales Execution, Operational Excellence, Tech Enablement, White Glove CX.

  • Customer Acquisition

    Omnichannel demand systems that compound: paid, organic, local presence, affiliates — tuned for unit economics.

  • Sales Execution

    Playbooks that convert: territory design, funnel instrumentation, training loops, and leadership cadence.

  • Operational Excellence

    Margins by design: scheduling density, install velocity, inventory control, and quality feedback loops.

  • Tech Enablement

    AI‑native CRM, automation, reviews, and analytics — the digital backbone that turns complexity into clarity.

  • White Glove Customer Experience

    Delight at scale: proactive comms, zero‑defect handoffs, and service recovery protocols baked into every step.

How We Think

Position Papers

Execution in Action

Case Studies

Maximizing SEO in 2025 – Future-Proofing Customer Acquisition in the AI Era
Customer Acquisition

Maximizing SEO in 2025 – Future-Proofing Customer Acquisition in the AI Era

How AJF Growth Consultants integrated SEO into the acquisition model for a to-be-launched residential services platform, designed for AI-first search, schema-rich publishing, and durable growth.

From Financial Fog to Dashboard Clarity – A Transformation Framework
Tech EnablementOperational Excellence

From Financial Fog to Dashboard Clarity – A Transformation Framework

How a Fortune 100 company division eliminated financial blind spots and aligned its billion-dollar business around real-time dashboards built on its true business equation.

From Copycat to Category Leader: Unlocking Full Market Potential Through Product Expansion
Customer AcquisitionOperational Excellence

From Copycat to Category Leader: Unlocking Full Market Potential Through Product Expansion

How a narrow, non-original compact system was transitioned into a full proprietary product portfolio covering city and well water applications—unlocking total market potential, securing margin control, and establishing defensible differentiation.

Building Execution Cultures Through Talent Magnetism
Operational ExcellenceLeadership

Building Execution Cultures Through Talent Magnetism

How applying a disciplined approach to talent alignment created scalable execution cultures across residential service platforms and a Fortune 500 division.

Rebuilding Growth After Paid Search Collapse
Customer AcquisitionSales Execution

Rebuilding Growth After Paid Search Collapse

How a mid-market DTC water treatment brand pivoted after Google's March 2024 AI update slashed lead flow by 40%, stabilizing growth through channel diversification, CRO, and new marketplace strategies.

Roofing Platform Case Study – Rebuilding Culture and Sponsor Alignment
Operational ExcellenceSales Execution

Roofing Platform Case Study – Rebuilding Culture and Sponsor Alignment

How AJF Growth Consultants guided diligence, org design, and culture rebuild for a PE-backed roofing platform under extreme post-hurricane conditions.

Industries We Serve

Residential Services icon

Residential Services

Consumer Products icon

Consumer Products

Sponsor-Backed Platforms icon

Sponsor-Backed Platforms

Engagement Models

Consulting icon

Consulting

Strategic and operational expertise for targeted initiatives.

Interim Executive icon

Interim Executive

Embedded leadership to drive speed and outcomes.

Playbook Deployment icon

Playbook Deployment

Proven frameworks implemented with your team.

Leadership Team

Proven leadership. Diverse expertise.

Anthony Friesl

Anthony Friesl

Founder & CEO

20+ years scaling $100M+ platforms. Strategist + operator; oversees all pillars.

AJ Friesl

AJ Friesl

Partner, Technology & Data

Tech enablement, automation, dashboards, AI integration.

Josh Volpe

Josh Volpe

Partner, Marketing & Acquisition

Customer acquisition, digital marketing, demand generation.

FAQ

What industries does AJF Growth Consultants serve?

Residential services, consumer products, sponsor-backed platforms.

What makes your five-pillar framework unique?

It blends acquisition, execution, ops, tech, CX.

How do you engage with PE groups?

Consulting, interim exec, playbook deployment.

Can you help with digital marketing and SEO?

Yes, we future-proof acquisition in the AI era.

Do you only work with large companies?

No, we also help growth-stage firms.

How do we start working with you?

Book a strategy call.

Let's Build Your Platform to Last

If you're building, scaling, or improving a platform — or simply looking to capture untapped value — let's talk.

Your growth opportunity starts here.